Be present when an incentive makes the purchase more attainable.
Place a relevant, clearly disclosed message beside the rebate or incentive helping someone pay for the upgrade.
Put your product next to decisions that matter.
Explore clearly disclosed advertising and sponsorship concepts across products that help people find incentives, evaluate savings, and understand utility information.
Three moments where advertising can be useful.
Synkompass can place a relevant message beside the information that moves an energy decision forward.
Show up beside the savings that support the decision.
Reach people as they compare projected savings, costs, and the economics of moving forward.
Reach the moment replacement becomes urgent.
Connect with users when higher bills or excessive usage reveal what their existing equipment may be costing them.
Illustrative only. Placement, availability, audience, claims, and format are evaluated case by case.
Three ways participation could take shape.
Contextual placement
A clearly identified message placed near a relevant decision moment.
Sponsored education
Useful explanatory content with explicit sponsor disclosure and documented ownership.
Category sponsorship
A scoped presence across a defined product category or decision journey.
Useful to the audience. Clear about the sponsor.
Synkompass reviews advertising and sponsored content for relevance, accuracy, appropriate substantiation, and clear disclosure. We may decline or remove material that is misleading, unsupported, inappropriate for the audience, or inconsistent with the product experience.
Advertisers remain responsible for their claims and compliance obligations.
Sponsored and native content must be clearly identified.Start with fit—not inventory.
Define the audience
Name the category, decision context, and people the campaign should help.
Shape the concept
Align the message, format, and product context.
Review standards
Confirm disclosure, claims support, and audience usefulness.
Pilot and learn
Agree on a scoped test and how the outcome will be evaluated.